Your Home to Sell
the house, added new carpeting, cleaned out the garage, and are ready for buyers
to see your home. Is there anything you have missed? From the time buyers walk
up to the house to the time they leave, your home is in perfect shape, and gets
But is that all
you need to do? How do you know that you home is priced so that you get the
most money and yet a price that will not scare buyers away? This article will
provide you with some insight that may answer many of your pricing questions.
The 21st Century
Team's experience has helped us to know what factors influence whether or not
a home sells AND how quickly that home sells.
None of the
other factors combined have as much impact as the proper pricing of your home.
The reality is
that the nicest home in the neighborhood will not sell if it is overpriced AND
the home in the worst condition can sell if the price is right. The following
will help you understand the market and know how you and your real estate professional
can make sure that your is properly priced the first time!
- Review competing
properties in your neighborhood and area. If you want your home to sell,
you need to have it be the most appealing home to potential buyers. As a result,
you have to know what competition there is. What other homes are on the market?
Have there been any recent sales in your neighborhood; if so, what was the
final selling price and how long was the home on the market? How are currently
listed homes priced? What features do they have that yours doesn't have? And,
what features does your home have that theirs doesn't. The 21st Century Team
can help you determine what other properties are for sale. Together, you can
compare the prices and features of each home in order to make sure your home
is priced to sell.
competing properties. Your real estate agent will actually preview many
of the competing properties‹those that have recently sold AND those presently
for sale. This way you can be assured that competing properties have been
looked at by a professional ‹ a professional who is able to look at other
homes much like potential buyers will look at them and at your home.
- Plan a strategy
based on YOUR ideal outcomes. For many purchasers, the terms, conditions,
and timing are very important. The 21st Century Team will match your needs
to the needs of potential buyers to create a win-win situation.
a marketing program designed to achieve your ideal outcomes. How quickly
do you need to sell? Combine this with competing properties, and The 21st
Century Team then designs a marketing program that is surpassed by no one!
A program that is completely customized and tailored to YOUR needs and your
property. This includes marketing to other agents, potential buyers, and even
investors who might be looking for rental properties.
- Place the
energy of real estate professionals into achieving your goals. Once you
have priced your home for the market, you need the expertise and energy of
a professional team to market and sell your home. The 21st Century Team is
ready and eager to help you achieve your goal of selling your home. Whether
it's answering the phone and talking with prospective buyers, making sure
other agents are consistently aware of the availability and features of your
home, contacting potential buyers to see if they have interest in your home,
conducting open houses for agents and the general public, or keeping you updated
regarding the market and what prospective buyers are saying about your home,
you can be assured that you have the full dedication of each and every member
of our team a team that takes selling your home very personally.
promote your property. When there are other properties competing for buyers,
you need more than a sign in your yard, a lockbox on the door, and a classified
ad in the paper. You need every advantage. The 21st Century Team
offers a marketing program that goes far beyond the sign, lockbox and ad.
Your home will be instantly advertised on the Internet, in flyers, brodcast
email's to over 3000 San Antonio agents, on emails to hundreds of prospective
buyers, in the real estate catalog, special mailings to our database of over
6,000 prospective buyers and sellers, inclusion in The 21st Century Team's
newsletter as a featured property, and more.
- Find a buyer!
Whether it is working with other agents to understand the value of your home
OR finding a buyer to whom The 21st Century Team can show your home, we work
around the clock to promote your home.
to monitor the market to make sure your home is not overpriced. Even if
you price your home right in the beginning, you need to make sure that your
real estate professional has a constant awareness of the market. Things
can change ‹ interest rates can rise or fall, there can be more or less
competition in the housing market, or new opportunities may be on the horizon
that will attract the attention of buyers. So remember‹many potential buyers
won't even look at your home if they think it is overpriced, thinking it is
out of their range; comparison shoppers will be encouraged to bid on another
property; properties left on the market for extended periods become "shopworn"
-- people believe that there is something wrong; and salespeople are
less likely to show the property. Finally, the marketing time will lengthen
which invariably results in a lower selling price.
So how do you
know what is the best price for your home or property? Research indicates that
any property will sell if it is marketed AND if it is properly priced. There
are only 2 reasons why a home doesn't sell: marketing or pricing. 93% of the
time, pricing is the issue. Homes that are on the market for less than four
weeks actually sold for slightly more than the original asking prices. Homes
on the market for more than 24 weeks sold for an average 10 percent less than
the asking price.
that homes that are priced right from the beginning sell faster and at
a higher price. The longer your home is on the market, the less desirable
it becomes, and, in most cases, the lower the selling price.
The 21st Century
Team has developed a plan that will ensure that your property is priced to sell!
So contact The 21st Century Team today and have them develop a free, computerized
analysis of your home and the general market. Then you can see for yourself
how your home compares to other properties that are presently on the market.
here for a free, computerized analysis of what YOUR home is worth in today's